Analytics & Data
Privacy-friendly analytics for a simple marketing site
Event and conversion metrics with privacy controls. This desk starts with the buyer's job and the evidence needed to make a defensible shortlist.
Buyer decision
Start with the outcome, not the logo.
The category only matters when it helps complete this specific buyer job.
This is the constraint statement every candidate must answer directly.
Event and conversion metrics with privacy controls. Adjacent use cases belong in related desks when the likely winner changes.
Category-defining reference set
The tools this decision cannot ignore.
These products enter the research desk because they define the buyer's consideration set. Fame earns evaluation, not rank. Every verdict still needs niche-specific evidence and limitations.
Plausible
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
Simple Analytics
A long-standing privacy-first analytics platform.
Fathom Analytics
A major simple privacy-focused analytics option.
Plausible
A defining privacy-friendly web analytics product.
Umami
A leading open source analytics reference.
Discovered research set
6 more products under evaluation here.
These arrived through source ingestion rather than editorial selection. 8 records carry a dated metric. None of them is ranked, and inclusion is not endorsement.
swetrix
📈 Open source, privacy-first web analytics — a cookie-less Google Analytics alternative with built-in error tracking and performance monitoring. Self-host it or use our cloud. Get started for free!
Open-Web-Analytics
Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.
aptabase
✨ Open Source, Privacy-First and Simple Analytics for Mobile, Desktop and Web Apps
offen
Offen Fair Web Analytics
shynet
Modern, privacy-friendly, and detailed web analytics that works without cookies or JS.
InsightFlare
A powerful, privacy-friendly open source web analytics tool that runs entirely on Cloudflare.
Evaluation framework
What a useful shortlist must prove.
These checks keep the desk useful before enough comparable, source-backed products are ready for a ranked recommendation.
- 01Decision usefulness
Start with the decisions the data must support, then verify that the product answers them clearly.
- 02Measurement integrity
Inspect identity resolution, sampling, attribution rules, missing data, and known sources of bias.
- 03Implementation cost
Include instrumentation, governance, maintenance, warehouse, and analyst time, not only subscription price.
- 04Privacy and ownership
Confirm consent controls, retention, residency, deletion, and access to raw or exportable data.
The job, intent, scope, and evaluation criteria are defined for this category.
Pricing, product constraints, buyer outcomes, and dated traction must be reviewed on the same basis.
A ranked recommendation appears only when the evidence supports a meaningful comparison.